Eleven years of precision in Shoreditch.

Apex Cuts opened in 2014 above a record shop on Shoreditch High Street, with one chair, one mirror, and a single rule: every client leaves better than he arrived.

Today, four master barbers work out of our flagship space — a matte-black, brass-fitted room designed in collaboration with London studio Vault & Verge. Every member of the team trained in classical barbering before sharpening their craft in scissor-over-comb, clipper-fades, and traditional cut-throat shaving.

We're members of the British Master Barbers Alliance and have styled for editorial shoots in GQ, Esquire and Mr Porter. But the chair we're proudest of is the one your father will sit in next Saturday.